wet n wild recently (ish?) released a new line of Photo Focus products, that they claim will help you achieve flawless, camera-ready makeup in any lighting condition. With the liquid foundation priced at only $5.99, I was anxious to try it out!
The wet n wild Photo Focus Foundation, has a wide range of 20 colors, so hopefully most people can find a matching shade. I debated on which color to try, and wound up purchasing Nude Ivory. It’s an excellent match for my skin! (I think, at least? Feel free to let me know if I’m way off. 😂)
The packaging is convenient, and has a sort of spatula wand that makes it very easy to distribute the product onto your face. I use about 2 spatula’s worth (if that makes sense), and blend out the foundation with my Beauty Blender or wet n wild’s flat top brush. 
I think the coverage is medium to heavy, which I prefer. I did still go in with Maybelline’s Fit Me Concealer to brighten up my under eye area, but I was pleased with how well the foundation covered my natural redness. 
I’ve been using this foundation off and on for a couple of months now, and I feel like I definitely need to set it all over with powder, or it makes my skin very greasy. I have combination skin, and usually setting my T-Zone with powder is enough to keep me oil-free all day, but that isn’t the case with this foundation. I use the highlighter side of wet n wild’s contour palette to set this makeup, and it works great. There is also a complimentary wet n wild Photo Focus powder, but I haven’t tried that yet. Just be warned that unless you have very dry skin, I would definitely set this foundation with powder.
Aside from the oiliness, the wear time on this foundation is pretty good. If you typically touch up your makeup, I’d guess you won’t need to do so until about four or five hours of application. If you’re naturally oily, one blotting sheet around that time and you should be good to go for awhile longer.
Another point I wanted to mention is that this product definitely has a bit of a chemical smell. It does fade once it dries on your skin, but if you’re sensitive to smells, maybe give this one a whiff in the store before purchasing. 
The main claim of the Photo Focus line is to prevent flashback regardless of lighting conditions. I used natural light to take the photos above (as I usually try to do), and I definitely see pretty flawless results. I haven’t tested this makeup with a flash or in different lighting conditions, but in daylight at least, I’m very pleased. 
At only $5.99 (or less if you can find a coupon at your store!), I would definitely recommend this foundation. If you want a medium to high coverage look, and you’re willing to put in the effort to set the foundation, there aren’t many downsides to this product! 
wet n wild has definitely stepped up their game in the last few years, and this wet n wild Photo Focus Foundation is no exception! Have you tried any other products from wet n wild recently? Let me know!
Primer
Nivea Men’s Sensitive Post Shave Balm (Full Review)
Foundation
Wet n Wild PhotoFocus Foundation in Nude Ivory
Concealer
Maybelline Fit Me Concealer in Fair 15 (Full Review)
Setting Power
Wet n Wild MegaGlo Contouring Palette in Dulce de Leche
Contour
Wet n Wild MegaGlo Contouring Palette in Dulce de Leche
Bronzer
Physicians Formula Butter Bronzer
Blush
Milani Baked Blush in Luminoso (Full Review)
Highlighter
Wet n Wild MegaGlo Illuminating Palette in Catwalk Pink (Full Review)
Eyeshadow Primer
Maybelline Eye Studio Color Tattoo Metal in Barely Branded (Full Review)
Eyeshadow
Urban Decay UD XX Vintage Eyeshadow in Gash (burgundy shade)
MAC Cosmetics Eyeshadow in Blanc Type (brow bone)
Eyeliner
Maybelline Unstoppable Eyeliner in Onyx (Full Review)
Mascara
Covergirl Super Sizer Fibers Mascara (Full Review)
Eyebrows
Ulta Brow Powder in Medium
Lips
Bite Beauty Matte Creme Lip Crayon in Red Velvet (Full Review)
Tools
Wet n Wild Large Eyeshadow Brush
Wet n Wild Crease Eyeshadow Brush
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