Does anyone else spend what feels like forever walking up and down the haircare aisles at the store trying to figure out which products to buy? Some products promise volume but don’t protect from frizz. Some are anti-dandruff but aren’t for color-treated hair. Some are great for curly hair but you hate the scent. Surely you can relate. Wouldn’t it be amazing if you could have a shampoo and conditioner created just for your hair needs and mailed right to your door? Enter Formulate.
Formulate reached out to me a few months ago to see if I would be interested in receiving a set of products created just for me to test out. As someone who struggles with oily, straight hair AND lives in a crazy humid climate, I was psyched to try it out! They sent over a fun, simple quiz to determine my hair needs, and then they started creating my custom formula. I was amazed at how the quiz really nailed my hair concerns!
As I mentioned above, I have straight, fine, oily hair. The goals for my haircare were to volumize, prevent frizz and thinning, and add thermal protection. Basically, I was hoping my hair would look thicker but still remain smooth and shiny. Plus, I was so thankful to have the anti-frizz component because every Houstonian knows what its like to battle the humidity! They take so many factors into account to solve a myriad of hair issues! The questions covered whether or not my hair was color treated, hair texture and length, scalp sensitivity, hair thickness and moisture, and more! You even get to pick your scent and the strength you want it.
One of my favorite things about the creation process is the fact that Formulate has actual chemists and engineers working on their formulas to ensure they’re perfect for each client. They even include a list titled “ingredient insight” with your package, so you can see some of the ingredients in your shampoo and conditioner and exactly how they’re helping to improve your hair. My other favorite thing about working with Formulate was their customer service. They were consistently checking in with me to confirm that my formulas were working out for me and seeing if anything needed to be tweaked. At one point, I mentioned the scent I received was too floral for my liking, and they immediately reformulated my products and sent a different scented option over. The exceptional customer service wasn’t just because I was collaborating with them either. I truly believe this is how they treat all of their customers!
I have been using my Formulate shampoo and conditioner for a couple of months now, and I’m in love! They have made my hair feel healthier, thicker, and more voluminous with minimal styling.🙌🏻 I just wash and condition my hair according to the instructions they provided, blow dry it wth my favorite blowdryer, and I’m done!
I love that now I have the perfect hair products created JUST for my hair type, and I would love for you to have the same experience! Using the link below, you can enter to WIN your own set of custom shampoo and conditioner from Formulate! I just know you’ll love it as much as I do…plus, think of all the time you’ll save not having to wander up and down the hair aisles. 😉
This post was created in collaboration with Formulate, but, as always, all opinions are my own.