WOAH. Today’s lipstick is a LOT darker than one I’ve ever worn! I recently purchased wet n wild’s new Color Icon Matte Lipstick in Don’t Be a Plum Plum. It’s part of their Limited Edition Fall 2016 Collection and is one of 3 shades available.

I also recently reviewed another one of these shades, How Fleek is Your Love. I bought both right when they came out, since they looked pretty in the tube. How Fleek is Your Love was a classic red, which I always love. 

However, Don’t Be a Plum Plum was a color I’ve never tried before. In the tube it looked like a soft, deep plum color. Even on wet n wild’s website, it looks more cranberry. However, once applied, it looks a LOT darker! As I’m sure you can see.:)

The applicator is a doe foot wand, but it has a divot towards the top. This section gathers more product, which is convenient for application. Since this product dries quickly, it’s nice to have a lot of product available, so you can work fast! 

This color is also patchy. I had to apply a few layers to get it relatively even, which made it clumpy in some sections. I think if I apply it quicker with more product at first, it will appear smoother. I may also try a balm and/or liner underneath.

Despite appearing patchy, it is still nicely pigmented. As I stated above, it appears much darker once applied, so keep that in mind if you’re admiring it.

Regardless of the name, Don’t Be a Plum Plum has a brown undertone to me. I would call it a deep, brownish maroon if I had to describe it….which…um, I guess I do. Since I’m writing this post and all.

Since I usually wear more traditional lipstick shades, I was a bit shocked when I applied this color. It has a very dark, almost vampy tone that I usually don’t gravitate towards.

That being said, I do think it’s a flattering shade! It made my teeth look whiter and complimented my fair skin tone. Since it is so pigmented though, I’m sure it would pop regardless of the wearer’s skin tone.

The wear time on this liquid lipstick is impressive as well. I had it on for hours, and it only started coming off when I ate dinner. Actually, it began flecking off so badly that I had to remove it before I finished eating. However, a napkin on its own didn’t do the trick! I had to use my e.l.f. lip color remover to get off every trace of it.

Aside from eating a full meal, Don’t Be a Plum Plum is totally transfer proof. I was able to drink, snack, and even kiss my husband without any lip color wearing off. Very impressive! 

Will I start wearing this color every day? No. Should you? If you want to! It’s a fun color to have in your fall makeup selection if you want to add a touch of drama. And by a “touch,” I mean a slap in the face. This lipstick isn’t messing around.

I would recommend keeping your eye makeup light if you’re planning to wear this lipstick, so your lips can be the star of the show. It packs quite a punch on its own, and heavy makeup on your eyes as well may look overwhelming.

I also think this lipstick would be great for a gothic/vampy/witchy themed Halloween costume, so if you’re planning any of those looks, keep this shade in mind! 

The entire wet n wild Fall 2016 Collection sells out almost immediately whenever its placed in stores, so if you see this shade and want it, snatch it up! After all, it’s only $2.99, and you can’t beat that!

What do you think? Can I pull off this crazy shade??

Primer: Nivea Men Sensitive Post Shave Balm

Foundation: Maybelline Fit Me Matte and Poreless Foundation 

Concealer: Maybelline Fit Me Concealer 

Setting Powder: e.l.f. Studio HD Translucent Powder 

Eyeliner: Maybelline Unstoppable Eyeliner in Onyx

Eyeshadow: Urban Decay Naked 3 Palette

Eyeshadow Primer: Maybelline Eye Studio Color Tattoo Metal in Barely Branded

Mascara: Covergirl Super Sizer Fibers Mascara 

Blush: Wet n Wild Icon Blusher Pearlescent Pink

Highlighter: Wet n Wild MegaGlo Illuminating Palette

Bronzer: Physicans Formula Bronze Booster

Lipstick: wet n wild Color Icon Matte Liquid Lipstick in Don’t Be a Plum Plum

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