If you’ve been around here for awhile, you know of my love for Revlon lip products. They recently released a new formula…the Revlon Ultra HD Matte Lipcolors. I’ve been wanting to acquire some for awhile to try them out, and lo and behold, they were on sale at Target last weekend! Hallelujah!

The color I bought is Temptation. It’s a bright mauve-pink. According to Revlon, “Ultra HD Matte Lip Color is a lightweight, high definition, matte color with a moisturizing velvety feel.” I’m not really sure how a lip color can be “HD,” but that seems to be a big buzzword in makeup right now…wonder what technological words they’ll use in makeup next? And what does that make my “non-HD” lipsticks? Standard?

Regardless, I like this lipcolor! I’m torn whether to call it a lipgloss or a lipstick, because it applies like a gloss. However, it wears more like a lipstick. Hence the name lipcolor, perhaps? It has a plush applicator that allows for relatively easy application. I love the matte packaging, but it does affect the color appearance. For example, this color looked much less vibrant in the tube than it actually is. Just be aware and look up swatches online before you purchase it. Revlon also has examples of women of various skin tones modeling each color on their website.

I felt like the color sunk into the crevices in my lips a little when I applied it, but it wasn’t too drastic and lessened with wear. I also think this wouldn’t be an issue with a darker color. Lighter toned lip products often have this issue, I’ve noticed.

Like I said, this product applies like a gloss, and while it claims to be matte, mine didn’t really ever set until waaaaaay later. It is definitely not extremely shiny, but don’t expect it to set like a matte right away. If you blot it, I think it will look matte much faster, but I chose not to.

I was pleased with the wear time. As you can see below, a lot of color was still there after 5 hours (and those hours included eating a turkey wrap and drinking from a water bottle!). There is a slight lipliner effect going on, but overall, I’m pleased with how much of the product/stain remained…especially since it doesn’t claim to be long wearing.

Another good note is that it didn’t seem as drying as other matte products I own. If mattes tend to dry out your lips or you think your lips are too dry to wear matte products, this may be a perfect option for you. I’m not sure I would go as far to say that it is “velvety” or “moisturizing” (which it claims), but it’s definitely not drying.

Another thing I wanted to point out is the smell. It’s a pretty strong vanilla scent similar to Lip Smackers Vanilla Frosting circa 1999. If you’re sensitive to smells and flavors for lip products you may want to steer clear. The smell goes away pretty quickly after application, thankfully.

Overall, I’m pleased with Revlon’s Ultra HD Matte Lipcolor, and I think I may purchase a few more of the eight available shades. If you try any out or have another color recommendation, let me know!

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