Custom Shampoo & Conditioner from Formulate (+ A GIVEAWAY!)


Does anyone else spend what feels like forever walking up and down the haircare aisles at the store trying to figure out which products to buy? Some products promise volume but don’t protect from frizz. Some are anti-dandruff but aren’t for color-treated hair. Some are great for curly hair but you hate the scent. Surely you can relate. Wouldn’t it be amazing if you could have a shampoo and conditioner created just for your hair needs and mailed right to your door? Enter Formulate.

Formulate reached out to me a few months ago to see if I would be interested in receiving a set of products created just for me to test out. As someone who struggles with oily, straight hair AND lives in a crazy humid climate, I was psyched to try it out! They sent over a fun, simple quiz to determine my hair needs, and then they started creating my custom formula. I was amazed at how the quiz really nailed my hair concerns!

As I mentioned above, I have straight, fine, oily hair. The goals for my haircare were to volumize, prevent frizz and thinning, and add thermal protection. Basically, I was hoping my hair would look thicker but still remain smooth and shiny. Plus, I was so thankful to have the anti-frizz component because every Houstonian knows what its like to battle the humidity! They take so many factors into account to solve a myriad of hair issues! The questions covered whether or not my hair was color treated, hair texture and length, scalp sensitivity, hair thickness and moisture, and more! You even get to pick your scent and the strength you want it.

One of my favorite things about the creation process is the fact that Formulate has actual chemists and engineers working on their formulas to ensure they’re perfect for each client. They even include a list titled “ingredient insight” with your package, so you can see some of the ingredients in your shampoo and conditioner and exactly how they’re helping to improve your hair. My other favorite thing about working with Formulate was their customer service. They were consistently checking in with me to confirm that my formulas were working out for me and seeing if anything needed to be tweaked. At one point, I mentioned the scent I received was too floral for my liking, and they immediately reformulated my products and sent a different scented option over. The exceptional customer service wasn’t just because I was collaborating with them either. I truly believe this is how they treat all of their customers!

I have been using my Formulate shampoo and conditioner for a couple of months now, and I’m in love! They have made my hair feel healthier, thicker, and more voluminous with minimal styling.🙌🏻 I just wash and condition my hair according to the instructions they provided, blow dry it wth my favorite blowdryer, and I’m done!

I love that now I have the perfect hair products created JUST for my hair type, and I would love for you to have the same experience! Using the link below, you can enter to WIN your own set of custom shampoo and conditioner from Formulate! I just know you’ll love it as much as I do…plus, think of all the time you’ll save not having to wander up and down the hair aisles. 😉


This post was created in collaboration with Formulate, but, as always, all opinions are my own.

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5 Best Drugstore Dry Shampoos

Regardless of your hair texture, I think dry shampoo is something that everyone should take advantage of! My hair isn’t thin, but it IS stick straight, which means I can always use a little help in the volume department. On top of that, I have naturally oily hair, so dry shampoo is a lifesaver for me! As you can imagine, I’ve tried TONS of dry shampoos, so I wanted to share five of my favorites with you.

Not Your Mother’s Clean Freak Refreshing Dry Shampoo (Unscented)

  • This is probably my most used dry shampoo! I have linked and pictured the unscented bottle, but I love the original scent as well. The price can’t be beat, especially considering that you get 7 oz. of product. It dries up all the excess oil in my hair while keeping it silky enough to run my fingers through. This is one of the first dry shampoos I ever tried, and I stay loyal to it because it works!

Not Your Mother’s Plump for Joy Bodybuilding Dry Shampoo (Orange Mango)

  • I tried this dry shampoo specifically for the scent, and it smells amazing! I feel like a lot of dry shampoos have a distinct smell, and while it isn’t unpleasant, sometimes I don’t want the scent of my hair to announce to the room that it’s loaded with dry shampoo! This bottle definitely added a bit more volume than the original Not Your Mother’s Dry Shampoo, and I loved the results.

Dove Refresh+Care Volume & Fullness Dry Shampoo

  • My mom actually bought this dry shampoo for me to try, and I’m so glad she did! According to Dove, this dry shampoo is “created especially for those with flat hair that can be oily, a little limp or weighed down between washes.” That is EXACTLY my hair type, and this dry shampoo definitely works wonders. It leaves my hair looking fresh and adds volume at my roots whenever I use it.

Batiste Dry Shampoo (Sassy & Daring Wild Scent)

  • Batiste has a plethora of dry shampoos including ten different scents, different tones for hair colors, and one that even claims to strengthen your hair! My favorite scents are wild, tropical, and fresh, but I’ve yet to try them all! Batiste is extremely popular and claims to work well on all hair types, so if you’re wanting to try dry shampoo for the first time, this may be a good place to start.

EvaNYC Freshen Up Dry Shampoo

  • EvaNYC scent me this Dry Shampoo to try about a year ago, and I love it! According to them, “natural rice starch is gentle on hair and leaves no white residue, while Vitamin C & fatty acids enhance shine, nourish and repair.” I can attest to the lack of white residue, and it has a delightful scent. Plus, the packaging is darling!

Hopefully you find this list helpful if you’re on the hunt for a new dry shampoo, and please leave me your favorites in the comments! I’m a firm believer that I can never have too many options when it comes to dry shampoo. 😉

This post contains affiliate links, which means if you click on these links or make a purchase using these links, I may receive a small percentage of the profit at no additional cost to you. Thank you for supporting Hoots of a Night Al!

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