wet n wild Matte Lipstick in Don’t Be a Plum Plum


WOAH. Today’s lipstick is a LOT darker than one I’ve ever worn! I recently purchased wet n wild’s new Color Icon Matte Lipstick in Don’t Be a Plum Plum. It’s part of their Limited Edition Fall 2016 Collection and is one of 3 shades available.wet-n-wild-dont-be-a-plum-plum-2-5

I also recently reviewed another one of these shades, How Fleek is Your Love. I bought both right when they came out, since they looked pretty in the tube. How Fleek is Your Love was a classic red, which I always love. wet-n-wild-dont-be-a-plum-plum-2

However, Don’t Be a Plum Plum was a color I’ve never tried before. In the tube it looked like a soft, deep plum color. Even on wet n wild’s website, it looks more cranberry. However, once applied, it looks a LOT darker! As I’m sure you can see.:)wet-n-wild-dont-be-a-plum-plum-3-5

The applicator is a doe foot wand, but it has a divot towards the top. This section gathers more product, which is convenient for application. Since this product dries quickly, it’s nice to have a lot of product available, so you can work fast! wet-n-wild-dont-be-a-plum-plum-3

This color is also patchy. I had to apply a few layers to get it relatively even, which made it clumpy in some sections. I think if I apply it quicker with more product at first, it will appear smoother. I may also try a balm and/or liner underneath.


Despite appearing patchy, it is still nicely pigmented. As I stated above, it appears much darker once applied, so keep that in mind if you’re admiring it.


Regardless of the name, Don’t Be a Plum Plum has a brown undertone to me. I would call it a deep, brownish maroon if I had to describe it….which…um, I guess I do. Since I’m writing this post and all.wet-n-wild-dont-be-a-plum-plum-4

Since I usually wear more traditional lipstick shades, I was a bit shocked when I applied this color. It has a very dark, almost vampy tone that I usually don’t gravitate towards.


That being said, I do think it’s a flattering shade! It made my teeth look whiter and complimented my fair skin tone. Since it is so pigmented though, I’m sure it would pop regardless of the wearer’s skin tone.

The wear time on this liquid lipstick is impressive as well. I had it on for hours, and it only started coming off when I ate dinner. Actually, it began flecking off so badly that I had to remove it before I finished eating. However, a napkin on its own didn’t do the trick! I had to use my e.l.f. lip color remover to get off every trace of it.wet-n-wild-dont-be-a-plum-plum-7-5

Aside from eating a full meal, Don’t Be a Plum Plum is totally transfer proof. I was able to drink, snack, and even kiss my husband without any lip color wearing off. Very impressive! wet-n-wild-dont-be-a-plum-plum-7

Will I start wearing this color every day? No. Should you? If you want to! It’s a fun color to have in your fall makeup selection if you want to add a touch of drama. And by a “touch,” I mean a slap in the face. This lipstick isn’t messing around.wet-n-wild-dont-be-a-plum-plum-8-5

I would recommend keeping your eye makeup light if you’re planning to wear this lipstick, so your lips can be the star of the show. It packs quite a punch on its own, and heavy makeup on your eyes as well may look overwhelming.wet-n-wild-dont-be-a-plum-plum-8

I also think this lipstick would be great for a gothic/vampy/witchy themed Halloween costume, so if you’re planning any of those looks, keep this shade in mind! wet-n-wild-dont-be-a-plum-plum-9

The entire wet n wild Fall 2016 Collection sells out almost immediately whenever its placed in stores, so if you see this shade and want it, snatch it up! After all, it’s only $2.99, and you can’t beat that!

What do you think? Can I pull off this crazy shade??

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Primer: Nivea Men Sensitive Post Shave Balm

Foundation: Maybelline Fit Me Matte and Poreless Foundation 

Concealer: Maybelline Fit Me Concealer 

Setting Powder: e.l.f. Studio HD Translucent Powder 

Eyeliner: Maybelline Unstoppable Eyeliner in Onyx

Eyeshadow: Urban Decay Naked 3 Palette

Eyeshadow Primer: Maybelline Eye Studio Color Tattoo Metal in Barely Branded

Mascara: Covergirl Super Sizer Fibers Mascara 

Blush: Wet n Wild Icon Blusher Pearlescent Pink

Highlighter: Wet n Wild MegaGlo Illuminating Palette

Bronzer: Physicans Formula Bronze Booster

Lipstick: wet n wild Color Icon Matte Liquid Lipstick in Don’t Be a Plum Plum

This post contains affiliate links, which means if you click on these links or make a purchase using these links, I may receive a small percentage of the profit at no additional cost to you. Thank you for supporting Hoots of a Night Al!

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wet n wild How Fleek Is Your Love Color Icon Matte Liquid Lipstick

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If you’ve read my blog at all, you know I love classic red lipstick. So when I saw this beautiful red released with wet n wild’s Limited Edition Fall Collection, I couldn’t pass it up.

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This shade, How Fleek is Your Love, is one of four Color Icon Matte Liquid Lipsticks in their new collection. First of y’all, the name? So dumb and weird. I cringed just typing it. However, a lipstick by any other name would be as beautiful. Or something like that.
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Poorly misused quotes aside, I’m trying to express that I love this lipstick! The formula is a true matte that dries down only seconds after application.

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The color payoff is amazing and completely covered my lips in one coat. This is a classic blue-red lip that will flatter any and all skin tones! I think it makes teeth look whiter, also! wet n wild How Fleek Is Your Love 9.5

The applicator is a fuzzy, doe foot wand, that made application relatively easy. The flock on the applicator was a little long for my taste, which meant I made a few mistakes applying the lipstick. It is also curved in towards the tip, which I’m assuming is to allow more product to be picked up there. I was able to cover almost all of my lips with one swipe which was nice. wet n wild How Fleek Is Your Love 9

I would definitely have some tissues, concealer, and/or a lip brush on hand to help clean up any mistakes you make. This product dries FAST and is LONG wearing, so try to remove any excess/accidental lipstick you apply ASAP!

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However, since it sets down to a matte so quickly, bleeding wasn’t an issue for me. Hooray!

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It also doesn’t transfer. It stayed on well for several hours. I was able to drink water, but it started flaking oddly when I tried eating with it on. It sort of came off in tiny little chunks, but not off completely. It would have definitely required reapplication though!wet n wild How Fleek Is Your Love 10

In fact, I had to use a lipstick remover to get it all the way off! This lipstick remove from e.l.f. worked great. Just beware before you apply this stuff that it is HARD to remove without a product designed to do just that. Otherwise you’ll be scrubbing your poor lips raw!
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All this jabbering and I haven’t even mentioned one of the best parts! This matte liquid lipstick only costs $2.99! YES. UNDER $3. Unreal!

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It’s unfortunately currently sold out on wet n wild’s website. However, it is sold at HEB, Walmart, Walgreens, CVS, and other retailers. Wet n wild also has a store locator function, so you can see where to purchase their products in your area. wet n wild How Fleek Is Your Love 12

If you don’t see it in the regular wet n wild section of your store, check end caps for special displays, since this is a Limited Edition collection. And trust me, their collections sell out quickly! I bought everything I wanted from the fall collection as soon as it showed up in my HEB, and the next time I saw the display it was totally empty! If you want something, snatch it up when you see it! wet n wild How Fleek Is Your Love 13.5

As you can tell, I’m pretty enamored with this wet n wild Color Icon Matte Liquid Lipstick! The price can’t be beat for the quality! I think it holds up well against higher end matte liquid lipsticks for a fraction of the cost.wet n wild How Fleek Is Your Love 13

I purchased more from the wet n wild fall 2016 collection, so I’ll be sharing my thoughts on those products soon! I hope you’re all as excited about them as I am!

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This post contains affiliate links, which means if you click on these links or make a purchase using these links, I may receive a small percentage of the profit at no additional cost to you. Thank you for supporting Hoots of a Night Al!

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